Overview: Social Media Strategy

How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.

A simple comparative model for measuring disinformation and influence operations

Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…

someone that saw a Facebook native video had a higher likelihood of clicking on a link post in the near future ... we look at top performing articles and then see if we can turn them into short form videos for Facebook... we strive to be original storytellers... We understand what the mission is. It’s not just to get views... it’s always to be tel…

Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…

Just putting this up there for all those who think:a) a ‘view’ on a LinkedIn post is like a pageview on your blog or site. It’s not: it’s a ‘stream view’, a la Facebook, and does not tell you how many people actually clicked and readb) LinkedIn are consistent and care about their bloggers. They aren’t and they don’tMore: see LinkedIn Community for…

Daily I now see posts published authors on LinkedIn that praise the value of finding out your "SSI". . .. while at the same time gently but not so quietly promoting what their score is... I believe the "one percenters" tag is entirely relative since each of have a completely different network from anyone else in the world. - Did LinkedIn go …

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…

An article aimed at companies, so just substitute "government communicators" for "corporate marketers", and "citizens" for "consumers", as you read: "Technology changes fast ... but consumer behavior changes more slowly. As a result, people tend to overhype new technologies and misallocate resources, especially marketers. "posts from top brands …

"reach is an easy-to-see vanity metric and not what you should be focusing on.... Facebook Insights provides some handy numbers, but the most useful ones are somewhat hidden." - 6 tips on Facebook analytics and going beyond...

"Considering these difficulties it is, at best, disingenuous and at worst, fraudulent to claim that findings of such social media analyses are what “people think” " - Representation and the true value of social media data in an election | Gareth Ham | LinkedIn

"Here’s a brief summary of a few questions we like to ask ourselves when testing. - Which one thing will you be testing? - What metric will be my best measurement of success? - Do I have enough data to assume this result will be true and repeatable for everyone?" Provides 10 top tests for Twitter, Facebook, LinkedIn and G+.

Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…

Sonar Solo allows you to search any topic to find trends and influencers about any subject, in real time. Sonar Solo visualizes what’s on people's minds right now, by combining data mining, trend intelligence and advanced sentiment analysis on the world's social media chatter.

"the Insights module will show you several metrics relating to your competition’s Facebook activity, including the number of posts by page admins, number of fan interactions and a leaderboard of the five top-performing posts across all watched pages." - How 'Pages to Watch' from Facebook Can be a Source of Competitive Insight | Social Media Exami…

oor-er, they animated it. That makes it better.

"A comprehensive 360 view of what you can measure in Google+, including: -Measuring Activity Within Google Plus -Measuring Activity Surrounding Your Website in Google Plus -Measuring Activity On Your Website Driven by Google Plus 14 Activities You Can Measure from Google Plus 26 Metrics You Need to Pay Attention To 10 KPIs That You Can Use for Yo…

"The Beginner's Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products."