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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

5 accessories to improve your crappy Meerkat videos
mashable.com
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"There are some choice accessories that will take your Meerkat and Periscope performance to a new level of professionalism. From devices that turn your iPhone into a mini video rig to grip-anywhere tripods, check out these accessories that will make your live streams look and sound better. " - 5 accessories to improve your crappy Meerkat videos

27/03/2015
Publishers test waters with Meerkat
digiday.com
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"But Meerkat, which designed to work exclusively with Twitter, has taken off because its simple interface makes it almost effortless for anyone to start broadcasting. Users say it also owes its popularity to the evanescence of its recordings. Once a user records a stream, it’s impossible for other Meerkat users to watch it afterwards. Meerkat is …

20/03/2015
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