Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.medium.com
A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."
ar.al
... or Why Small is Beautiful when it comes to our homes online:"a concept – and a vision for the future of our species in the digital and networked age –... The Small Web.... [By comparison:] The Big Web has “users” – a term Silicon Valley has borrowed from drug dealers to describe the people they addict ... farm users in server farms... you…
mathewlowry.medium.com
Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.
Think
social media,
pilot,
collective intelligence,
decentralised,
myhub,
fediverse,
knowledge graph,
pkgbook,
fotl,
massive.wiki
developer.massive.wiki
we could, and should, be better at collective memory, collective thinking, and collective intelligence... level up from an oral culture that thinks big thoughts but doesn't do much else together