Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."
A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…
"5 interesting things ... distilled from a helicopter view of trust from various branches of psychology, sociology, behavioural science and Responsible Research and Innovation."focus on others: "perhaps similar to love and happiness, the more doggedly trust is pursued for its own sake, the more elusive it may become", so turn y…
"social and psychological forces that make people prone to sharing and believing misinformation ... are on the rise" - not so much created by bad actors, but exploited by them. Why?“cognitive and memory limitations, directional motivations to defend or support some group identity or existing belief, and messages from other people and pol…
Covid-19 case numbers are now spiking in many counties across West Texas ... [but] resolve of ... skeptics appears to be stiffening... the denial of facts is often rooted in identity and belonging, not in ignorance ...people who deny science ... trying to uphold membership in ... a political or religious affiliation or some other group ... a commu…
marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…
For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…
Many of our political forebears pined for more polarization... fretted about the incoherence of their identities ... There were liberal Republicans ... opponents of civil rights and big government in the Democratic Party... 1976 ... Richard Nixon... proposed a universal health care ... created the Environmental Protection Agency... tighter i…
when climate skeptics in government and media control the message and the channels, it becomes fact for people like councilor Allen that Australia’s fires... have “nothing” to do with climate change... Climate skepticism runs deep in Australia, origin of ... Murdoch’s media empire... long history of climate science denial and diversion... in the w…
For those who have grown up with social media... childhood, an era that was fruitfully mysterious for the rest of us, is surprisingly accessible. ... this is certain to have some kind of profound effect on the development of identity... children and teen-agers have gained a level of control that they didn’t have before... Humans have always tried …
The systems in the brain that light up when we access our beliefs are the same systems that help us understand stories... the same brain systems involved when people think about who they are and about the beliefs that are most important to them... the default mode network, a set of interconnected areas of the brain associated with identity and sel…
political scientist Lilliana Mason ... new book, Uncivil Agreement ... we actually agree about most things... “our conflicts are over who we think we are, rather than reasoned differences of opinion... Our opinions can be very fluid... if we wanted to come to a compromise we could, if there were not these pesky identities in the way... we disagree…
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
How ideologues, opportunists, growth hackers, and internet marketers built a massive new universe of partisan news on the web and on Facebook... publishers are generating hundreds of thousands of dollars a month in revenue, with small operations easily earning five figures thanks to one website and at least one associated Facebook page... since T…
Pariser’s work has led him to believe that blaming fake news for fractured discourse is a red herring... The filter bubble explains a lot about how liberals didn’t see Trump coming, but not very much about how he won the election... my guess is that talk-radio, local news, and Fox are a much more important piece of that story than random conservat…
In the United States... the chances that two people visiting the same news site have different political views is about 45 percent... the internet is far closer to perfect desegregation than perfect segregation... you are more likely to come across someone with opposing views online than you are offline... a surprising amount of the information …
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
if you’re having a conversation with your friend, @person@custom.website, and another user from custom.website wants to chime in, they will be invisible.... how does one end up on this blacklist? ... mastodon.social’s community policy:... your social graph is not portable between platforms ... first principle of a workable, future-proof social ne…
To some liberals, Donald Trump’s inauguration portends doom... to many conservatives, it’s a crowning moment ... as if each side is living in ... a different reality.... information avoidance... all of us ... ward off any new information that makes us feel bad, obligates us to do something we don’t want to do or challenges our worldview... we’re …
when I saw the potential of the Internet, I thought it would be solved. The web would allow us to come together, not just across the world, but across the park, across racial lines, across our many divides... everything turned upside down. The open communication network we thought we were building turned into a hunting ground for trolls and spamme…
Shitposters, who are bound by nothing, set a rhetorical trap for their enemies, who tend to be bound by having an actual point. Attempts to analyze what shitposters are doing... reinforces their project by amplifying their signal... hitposters resemble the disengaged ironists ... Søren Kierkegaard discussed ... Stories ... are not descriptive of …
A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.
Echo chambers aren’t just a product of the internet and social media, however, but of how those things interact with fundamental features of human nature... Understand these features of human nature and maybe we can think creatively about ways to escape them... our tendency to associate with people like us. Sociologists call this homophily.... t…
a lot of media sources you don’t recognize ... a new and distinctive sort of operation ... political news and advocacy pages made specifically for Facebook... engineered to reach audiences exclusively in the news feed... Occupy Democrats; The Angry Patriot; US Chronicle... together make up 2016’s most disruptive, and least understood, force in med…
a research paper ... found depressing proof that the web is fuelling segregation.... matched the attitudes of those who did and did not have broadband with data on partisan hostility... Greater use of the web ensured that an admirer of Jon Stewart would think that conservatives were not just mistaken but stupid, or a viewer of Fox News would wor…
In which I studiously avoid curating anything about 2016 or David Bowie.
what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…
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