Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.youtube.com
“Alternate viewpoint-canceling headphones. Because everyone else is wrong” Pure genius!
pando.com
how do you tell the difference between a "ninja" and a "guru"? A "maven" and a "marketing expert"? For that, we've created a helpful guide so you can hire the social media bullshit artist that best fits your company's needs: - Pando: How to tell the difference between a social media maven, a ninja, and a guru
mathewlowry.myhub.ai
FalseHilarious: “[US] Corporations on Twitter”. Worth watching if only for the humour, but it’s interesting that these sort of mistakes haven’t been made that often by the EU Institutions, as I originally feared in 2009, with the more-amusing-than-revolting exception of The Great Berlusconi TwitterWall Kerfuffle (2010).
medium.com
An odd mix of sarcasm and good advice: "Just show up early, write an interesting bio, post a flattering picture. Then continue to show up. Contribute. Better, contribute something original, something entertaining. Don’t worry if no one reads it at first, just keep doing it.... Try and meet the founder. Keep talking to them about the platform…
medium.com
I’ve been extremely impressed with the false humility of a number of recent career transition stories on Medium. - Career Transitions: Crafting Your Medium Humble-Brag — The Coffeelicious — Medium
www.youtube.com
What does Wierd Al Yankovic have to teach the EU about communications? Watch the video and agree: “Everything, basically”.