Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.bellingcat.com
for most any sophisticated research project, you need additional sites at your disposal — along with a lot of creativity... This guide will walk through detailed strategies to use reverse image search ... Google reverse image search isn’t very good ... the undisputed leader ... Yandex... runners-up Bing and Google ... Yandex's strengths l…
www.iphonehacks.com
Deactivating your account will ... make your profile invisible. All your messages will still be visible, but you won’t be able to use Facebook’s website to message users. For that, you’ll need to use the Facebook Messenger app.... When you delete your Facebook account, you’ll lose your friend list, your wall, posts, and access to your current Fac…
betterhumans.coach.me
Wikipedia’s list of cognitive biases ... is a bit of a tangled mess... groups 175 biases into vague categories (decision-making biases, social biases, memory errors, etc) that don’t really feel mutually exclusive to me, and then lists them alphabetically... a simpler, clearer organizing structure to hang these biases off of... biases help us addr…
blog.bufferapp.com
We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.
moz.com
We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. - Social Media: The Free Beginner's Guide from Moz
mashable.com
"To help you switch over from the old design to the new, we've pulled together 10 simple Timeline tips and tricks, including how to hide content from your Timeline, how to emphasize what you want to show off, and how to activate other useful customization options. "
plus.google.com
"you'll finds posts and resource guides that cover best practices for posting, sharing, etiquette, circles, communities, authorship, Hangouts and more! All of the content I'm sharing has been created to help you have fun and make the most of your time on Google+."
www.jeffalytics.com
"A comprehensive 360 view of what you can measure in Google+, including: -Measuring Activity Within Google Plus -Measuring Activity Surrounding Your Website in Google Plus -Measuring Activity On Your Website Driven by Google Plus 14 Activities You Can Measure from Google Plus 26 Metrics You Need to Pay Attention To 10 KPIs That You Can Use for Yo…
docs.google.com
great visual presentation on different Google+ sharing options