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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Implementing network learning
jarche.com
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Jarche's network learning model encompasses 3 zones (social networks, communities of practice and work teams), with each activity involving both working out loud and personal knowledge management.There are several facets, each looking different depending on the zone - for ex:you share your work freely with your work teams (you are, after all,…

A history of FLICC: the 5 techniques of science denial - Cranky Uncle
crankyuncle.com
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A history of the FLICC ( Fake experts, Logical fallacies, Impossible expectations, Cherry picking, and Conspiracy theories) framework for characterising science denial.

The Breakout Scale: Measuring the impact of influence operations
www.brookings.edu
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A simple comparative model for measuring disinformation and influence operations

Big Lies and Rotten Herrings: 17 Kremlin Disinformation Techniques You Need to Know Now – Byline Times
bylinetimes.com
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During the Cold War, the Soviets conducted over 10,000 disinformation operations, with up to 15000 KGB officers. Europe a target since 2015. Goal: weaken western democracy from within. This article sets out their most pertinent tactics:1) Narratives: post-Western world (the West no longer dominates); anti-(elite, EU, NATO) narratives; danger narra…

A Field Guide to Fake News
fakenews.publicdatalab.org
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A Field Guide to Fake News explores the use of digital methods to trace the production, circulation and reception of fake news online.

Fake news. It's complicated. - First Draft News
firstdraftnews.com
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the term fake doesn’t begin to describe the complexity of the different types of misinformation (the inadvertent sharing of false information) and disinformation (the deliberate creation and sharing of information known to be false)... once you start breaking these categories down and mapping them against one another you begin to see distinct patt…

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