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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Can you opt out of online algorithms?
www.theatlantic.com
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Interesting & contested view of that Facebook study, by its co-author: ""If you say, 'I don't want to be experimented on,' ... what does that mean?"[Google is ] constantly needing to tweak their algorithm. If I say, 'I want to opt out of that,' does that put me back to Google search 2004? " Others beg to differ: "It's not A/B testing. It's just b…

Research, ethics & #FBLabRats
medium.com
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Truly excellent, insightful piece. "if Facebook did make the content that users see more positive, should we simply be happy? ... If Alice is happier when she is oblivious to Bob’s pain because Facebook chooses to keep that from her, are we willing to sacrifice Bob’s need for support and validation? This is a hard ethical choice ... Facebook is…

Facebook's Trust Problem
www.scottmonty.com

"Whether we regard the Facebook study as one in the field of psychology or market research, there are ethical standards that each requires of its members. Let's take an in-depth look at each" Guess what? It doesn't do that well. Surprise, surprise. - Facebook's Trust Problem | Scott Monty

29/06/2014
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