Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
altilunium.my.id
"I first decided to try scribing the Betaworx Render session on Plexus using Obsidian and try publishing it via GitHub (context). That didn't work, so when I saw [[rtnf md]] I thought I'd give it a whirl... the idea [of Plexus] is simple:post your thoughts into a defined shared brain on Plexus - eg : https://render.plexus.earth/the …
www.fastcompany.com
social distancing ... led us to reconsider how we reach our audiences at scale ... through events... already conducted more than 15 large-scale virtual events... partner summit for over 4,000 attendees ... employee town hall with our CEO... Here’s what I’ve learned ...people show up to events to learn, network, and discover... to enable ... on a d…
mathewlowry.myhub.ai
I finally vlogged my first event. Some first impressions.
twitter.com
One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.
medium.com
Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…
medium.com
thank you for raising the awareness of my half of the population on the extra challenges women face in business presentation contexts... co-created conferences may offer a partial solution... I may suggest ensuring Personal Profiles do not include photos or any gender information
mathewlowry.myhub.ai
How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?
mathewlowry.myhub.ai
An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.
stevebuttry.wordpress.com
"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…
mathewlowry.myhub.ai
Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.
mathew.blogactiv.eu
Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later