Relevant Overviews
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
mathewlowry.myhub.ai
Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.
Think
social media,
psychology,
persuasion,
cognitive,
backfire effect,
filter bubble,
brexit,
polarization,
europa,
disinformation,
dissonance,
eurosceptics,
yanss
mathewlowry.myhub.ai
Over 70% of EU voters did not vote for the EU. Where now?
mathewlowry.myhub.ai
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
Think
social media,
media,
eu,
factchecking,
publicsphere,
crowdsourcing,
multilingualism,
eurosceptics,
euractiv-com
mathewlowry.myhub.ai
"The Filter Bubble", by MoveOn.org foreign policy director Eli Pariser, shows that the forces creating the Brussels Bubble are about to be reinforced by technology, operated invisibly - and with impunity - by a handful of companies.
Think
social media,
filter bubble,
groupthink,
eurosceptics,
web20,
online-public-space,
signal2noise,
bxlsbbl
mathewlowry.myhub.ai
Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.