Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.
My second post following my personal #twittermigration: "the other users on your instance create its collective intelligence — the nearest thing you have to a content discovery algorithm".Not that I like algorithms, but "Apart from hashtags, ,,, your server’s Local and Federated timelines [are your] primary discovery channels when y…
Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being …
Doctorow on understanding how vital GDPR is in combating "consent theatre".Opening point: if "we “fix” Facebook, making it possible for you to take your data and go to a rival service... Do you need to get all your friends’ consent?" According to Big Tech, we can't force them to "give people their own data back... It’…
"Almost unbelievably, scepticism is highest among healthcare workers."Examines both the specific mistakes and the general antivaxxer European setting undermining the vaccination campaign.Specific mistakes: "by publicly trashing [AstraZeneca], the commission undermined trust in the vaccines... compounded by confusion over the vaccine…
During the Cold War, the Soviets conducted over 10,000 disinformation operations, with up to 15000 KGB officers. Europe a target since 2015. Goal: weaken western democracy from within. This article sets out their most pertinent tactics:1) Narratives: post-Western world (the West no longer dominates); anti-(elite, EU, NATO) narratives; danger narra…
The EU’s main task force for fighting Russian disinformation is in danger of becoming a source for disinformation itself, and so of skewing policy decisions... public discourse throughout Europe... EUvsDisinfo’s misrepresentation of Russian COVID-19 media coverage ... analysed is troubling. Two ... methods are particularly problematic....From omis…
The union faces a double crisis of legitimacy... it is hard to sustain the fiction that ordinary citizens have a meaningful say over what happens in Brussels... If many voters don’t believe that they have much sway over what happens in their national capitals, the feeling of impotence is even more profound when it comes to Brussels.... the EU ... …
to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
the next iteration of technology applied to politics will be a huge leap forward with a greater ability to target people... address each of the 156 million of registered voters on the US with personalized messages.... a falsehood delivered in a personalized way is likely to be more efficient but less visible than a blatant lie put on Twitter; it w…
To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium
Third of several posts written in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity. Sets out the public policy participation model first presented at EWRC 2017, and sets up the fourth.
Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity
Resources and first thoughts from my recent ‘EU communities & policy participation’ workshop at the European Week of Regions and Cities (EWRC).
Did participants in the ‘Future of Europe’ process influence President Juncker’s State of the European Union speech, as promised? Of course not. Rightly.- 2nd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy
how do we put the genie back in its bottle? Here are three approaches... If the first model leaves it to the legislator and ultimately the courts to decide what constitutes fake news, the second outsources responsibility to social media.... Instead of killing the story, you surround that story with related articles so as to provide more context a…
Tech companies may face new legislation after struggling to comply with voluntary code of conduct... Under a code of conduct announced in May, Facebook, Twitter, Google, and Microsoft agreed to review and respond to “the majority” of hate speech complaints within 24 hours
"The report uncovered an uncomfortable truth: that there are few civic society organisations that are capable of participating in shaping the national positions at a stage when the European Commission has already come up with a draft.... it is usually a challenge to find a list of EU issues where the national government is elaborating its nati…
“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
At last, an opportunity to blog about gardening and EU comms in the same post.
Last year, in the runup to the first EuropCom conference, I gave it a bit of a hard time. My cynicism was confirmed by many I knew who went, describing it as a conference about Web2 and social media which allowed little or no participation. Oops.
A longer version of an article I published recently in NewEurope
The lack of specialists in EU-oriented blogs is impeding the development of the European online public space.
That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).
So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.
One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.
A Twitter conversation betweentwo much-followed EU-oriented bloggers over the weekend caught my eye. I won't identify them as you need to follow them on Twitter to see their tweets.It started when one asked whether anyone out there"still thinks that blogging is in any way likely to have an impact ... why should anyone listen to us? We st…
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