Overview: Social Media Strategy

Systems with Design from Trust: assume most (not all) people have good intent."initially feel counterintuitive, even risky...social: they rely on human relationships. appealing: once you wrap your head around them, you want more."The discomfort is a symptom of how today's default setting is mistrust: "we’ve internalized the ass…

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

Fairly typical piece on integrating social media into organisations to improve customer service, employee productivity and sales. These points have been made before, but this article brings them together well and provides plenty of links to the underlying research, which makes it useful if you need to supporting arguments for change management. -…

"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.