Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…
Looking at disinformation "from a technological angle ignores that disinformation is an idea", so "we asked what the greatest thinkers in the history of philosophy would make of disinformation".Starting with Plato, writing when Athens was socially and politically turbulent, caused by a new invention: writing and reading. Plato…
Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…
"Our digital public sphere has been failing ... [but] History offers a proven template for how to build healthier public spaces."Filter Bubble author Pariser hearkens back to Walt Whitman's creation of NY's Green Park, when "New York City had no public parks ...only walled commercial pleasure gardens for those who could af…
Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…
Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"
It's 2020 in the US: "a pandemic, economic collapse and a society-wide reckoning over racism [and] an election in which voter suppression, foreign interference, online disinformation and a bitterly contested supreme court vacancy ... an incumbent president who has spent months spreading disinformation and discrediting what he calls “the …
"the greatest threat to a credible vote is homegrown... Trump has falsely claimed that mail-in ballots “lead to massive corruption and fraud,” that foreign powers will “forge ballots” and that the “only way we’re going to lose this election is if the election is rigged.” ...Bullshit, of course: he said this in 2016, but now with the weight of…
Literature note: “How to Lose the Information War,” ... on disinformation as a geopolitical strategy...Mueller report: I.R.A.-created groups and accounts reached tens of millions... the troll factory found “authentic, local voices,” to foment large-scale distrust in government and democracy... and managed to get into the heads of powerful politici…
The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…
The union faces a double crisis of legitimacy... it is hard to sustain the fiction that ordinary citizens have a meaningful say over what happens in Brussels... If many voters don’t believe that they have much sway over what happens in their national capitals, the feeling of impotence is even more profound when it comes to Brussels.... the EU ... …
to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…
Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…
There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…
Two convergent trends are making populism a potent negative force. First, democracies have morphed into unrepresentative plutocracies that lead growing numbers of people to feel shut out and voiceless... Media ... business model is now based on social media and clicks, not facts. Clicks depend on theatrical performance, stunts, celebrity, ent…
Facebook makes billions of editorial decisions every day. And often they are bad editorial decisions — steering people to sensational, one-sided, or just plain inaccurate stories. The fact that these decisions are being made by algorithms rather than human editors doesn’t make Facebook any less responsible for the harmful effect on its users and t…
If there was an idea that could ‘fix’ democracy, it would have been thought-up already... When I started working on GovTrack, I thought I was building an accountability tool. If only the American public had more information they could head-off failures in government by voting more effectively in elections. ... I was wrong. The world is complic…
My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.
The real story might have been that data played a more important role than social media... reports that smart campaigns used data intelligently to target the right voters with the right messages... This combination of data and social media, with more traditional campaigning techniques will surely develop still further in the next few years. …
A whole load of recommnendations for the UK's House of Commons, including some intriguing ones - eg: "We believe the public want the opportunity to have their say in House of Commons debates; we also believe that this will provide a useful resource for MPs and help to enhance those debates. We therefore recommend a unique experiment: the use of…
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