Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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More services: start with Communication strategy.
Relevant resources
www.wired.co.uk
Investigates the endgame of the infocopalypse brought by deep fakes - "When anything may be real or fake, will we still care to find out the difference, or will we just see what we want to believe?" - ie are we destined to be ruled by our desirability bias, which "means we tend to believe first, then look for things that support tho…
www.weforum.org
WEF examines the impact deepfakes could have on US2020. Not a lot of the analysis is new, except perhaps:how deepfakes could be used subtly: making small changes to "how a candidate delivers an otherwise authentic speech ... [to call] character, fitness and mental health into question"some examples from Gabon, Malaysia & Belgium(?)Ca…
www.nbcnews.com
foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…
www.wired.com
GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…
www.buzzfeednews.com
for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…
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media,
facebook,
ai,
politics,
advertising,
marketing,
disinformation,
blackpr,
machine text,
deep fake,
us2020
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology