Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.vice.com
A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…
rgs-ibg.onlinelibrary.wiley.com
geoengineering technologies are hypothetical... to be used ‘in case of emergency’ ... should radical emissions cuts fail... Running concurrently... ‘chemtrails’ ... interchangeably with the term geoengineering... belief that the persistent contrails left by aeroplanes provide evidence that a secret programme of large‐scale weather and climate modi…
www.niemanlab.org
a report published with the Council of Europe... offers better categorizations for the tangle of bad information ... more specific than “fake news” ... [for] The U.S. midterms ... build out a hub ... monitoring disinformation, connecting with newsrooms around the country... we can start scaling it globally in 2019... The benefit of having centrali…
www.skepticalscience.com
summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths. The Debunking Handbook boils the research down into a short, simple summary, intended as a guide for communicators