Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.zdnet.com
More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…
www.linkedin.com
An obvious synergy is the extension of Microsoft's CRM integration with LinkedIn's Sales Navigator to blur the boundaries of traditional CRM and the 'top of funnel research database, referral generator, and engagement tool' that is Sales Navigator.
ec.europa.eu
The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.
www.jonloomer.com
Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital