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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

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More services: start with Communication strategy.

Relevant resources

The retro-futuristic future of blogging
www.theverge.com
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Thoughtful longread on the past (and future?) of longreads - i.e., blogging. Plus a hint that Vox's Chorus CMS may be getting wider use in the future... "Today everyone in the media world is launching email newsletters... Great. But what I miss from emails is the sense of community, the shared experience... Obviously Twitter replaced parts of t…

22/08/2014
NYT, WaPo & Mozilla building opensource audience engagement platform
www.niemanlab.org

Good example of CMS innovations emerging from newsrooms - wish I'd added to my recent weekly LinkedIn tour: "a multi-faceted piece of newsroom infrastructure, a set of building blocks that will allow organizations to turn on or turn off various engagement features with relative ease ... a bunch of parts that you can assemble and reassemble ... …

22/06/2014
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