Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
doctorow.medium.com
One of my favourite writers (offline and online) on his personal content strategy, first taking aim at the "tawdry and mercenary" version of "“why writers should blog”... the story goes, “and build a brand ... to promote your work.” Virtually every sentence that contains the word “brand” is bullshit, and that one is no exception.&qu;…
www.zdnet.com
More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…
blogs.imediaconnection.com
many marketers spend their resources on talking at people, not listening. The key is to find the space between what you want to talk about as a marketer and what they want to talk about as a consumer. That small slice is the opportunity for true engagement and will shift the conversation from monologue to dialogue. Attention is a gift, and what yo…
medium.com
Brands have always had a tougher time spreading messages on Facebook than individuals, because they’re playing in a space that’s fundamentally not designed for them... What if our kids find the idea of any brands communicating as if they’re people even more awkward than we do? there are opportunities to re-think the role publishing plays in soci…
www.niemanlab.org
benefit of building a brand that audiences recognize ... allow us to build a strong revenue model and a strong connection to an audience. If they see us on Snapchat and Snapchat has a very large audience, then they get to know and trust Vox and see it as a source that they care about... think about your brand as an interconnected ethos that should…
medium.com
"people keep asking about how to start a personal brand... without having a clear understanding of what comes before that, which is actually knowing something about something... To position yourself as an expert is difficult, but most people aren’t asking the first important question, which is: expert in what? ... You have to earn the privilege…
www.adweek.com
"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek