Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
medium.com
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
Think
social media,
community,
participation,
eu,
blogging,
communications,
bloggingportal,
eu09vs19
medium.com
My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”
medium.com
the value of curation combined with a second, algorithmic step: personalization. Fill a barrel with the best of the best. Now when I walk in, based on insights about my taste and what I’ve selected in the past, choose *for me* from the barrel. Wow! Thanks! - Why I Unfollowed You on Instagram — Medium
www.niemanlab.org
an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …
www.niemanlab.org
News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …
seenthis.net
Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…
medium.com
Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.
gigaom.com
"Trove wants to get to the holy grail of content by combining the power of algorithmic filtering and the abilities of human curators. So Trove allows you to follow curators and their news-feeds, but also recommends articles and topics based on what it knows about you " - Slashdot founder Rob Malda on Trove and fixing the problem with Twitter — Te…
scripting.com
"when you figure something out that's not trivial ... you're wasting it on Twitter or Facebook. ... The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then you should share it on your blog. …
mashable.com
"All of these things are using human powered context to organize and curate content in a better way. This is the rise of editors. It used to be bloggers and now it's organizing all of the activity with proper editors and direction... "
mathewlowry.myhub.ai
Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.
moz.com
"the process we use here at Fractl to come up with ideas that we feel confident will find viral success. "
mathewlowry.myhub.ai
I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.
mathewlowry.myhub.ai
As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.
www.theatlantic.com
"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6
www.poynter.org
"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."
mathewlowry.myhub.ai
A few weeks before the Hungarian media storm broke late last year, the BloggingPortal editors were contacted by the (then upcoming) Hungarian Presidency team, seeking ideas for how they could cooperate with the Euroblogosphere. Being a loosely-at-best organised gang of volunteers, it took us a while to respond. To their immense credit...
Think
social media,
publicsphere,
bloggingportal,
roi,
web2.0,
presidency,
blogtour,
tools,
bxlsbbl,
hungarian,
accreditation
mathewlowry.myhub.ai
When I came to Brussels in 1991 it was as a science writer. It remained my profession for many years, so when scienceblogs.com was launched in 2006 I checked it out ... but never really had the time to follow it. Now via another (ex?)science writer, I hear news of scienceblog's sudden implosion following a tragic loss of ethical compass.