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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Curation is the last best hope of intelligent discourse
joanwestenberg.com

"The indiscriminate proliferation of AI-generated content will not empower the underrepresented or democratise knowledge creation... [but] dilute and fragment the authenticity and reliability of information ... the discerning judgment of human curators is the only defence against misinformation and mediocrity".Why? Human curators :"…

ElevenLabs - Generative AI Text to Speech
elevenlabs.io

"text to speech and voice cloning software ... Create lifelike voiceovers for your content or use our AI voice generator as an easy-to-use text reader... spoken audio in any voice, style, and language ... renders human intonation and inflections "

04/11/2023
How to Improve Your Creative Thinking - Superorganizers - Every
every.to
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from Alice Albrecht, who "runs re:collect, a startup building an AI-powered thought partner:... advances in AI and cheaper compute lower the bar for getting from a creative idea to a final output... though, we still need to provide the initial seed... and ... judge whether we’re heading in the right direction. We’re still the creative direct…

Snapchat releases ‘My AI’ chatbot powered by ChatGPT
www.theverge.com
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ChatGPT-powered, the "‘My AI’ bot will ... initially only available for $3.99 a month Snapchat Plus subscribers.., eventually all... we’re going to talk to AI every day" - useful, if you're a messaging service.It's a "fast mobile-friendly version of ChatGPT inside Snapchat... trained to adhere to the company’s trust and sa…

02/03/2023
Bing Is a Liar—and It’s Ready to Call the Cops
www.motherjones.com
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When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…

The Expanding Dark Forest and Generative AI
maggieappleton.com
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Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…

Who’s doomed, according to ChatGPT
mathewlowry.medium.com
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"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

Plexus demo, scribed
altilunium.my.id
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"I first decided to try scribing the Betaworx Render session on Plexus using Obsidian and try publishing it via GitHub (context). That didn't work, so when I saw [[rtnf md]] I thought I'd give it a whirl... the idea [of Plexus] is simple:post your thoughts into a defined shared brain on Plexus - eg : https://render.plexus.earth/the …

Now it’s easier to tailor Flipboard to your interests
www.fastcompany.com
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Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…

Pro-Trump Telegram channel preserved by researchers studying hate speech captures planning for January 6
techpolicy.press
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German researchers studying "computational linguistics, hateful and oppressive speech and how social media exacerbates it studied ... five years of discussion between [Trump] supporters on Telegram, tracking how participants “gradually went from discussing governmental overthrow as a theoretical possibility to planning the January 6, 2021 Cap…

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

Meet GPT-3. It Has Learned to Code (and Blog and Argue). - The New York Times
www.nytimes.com
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"GPT-3 ... generates tweets, pens poetry, summarizes emails, answers trivia questions, translates languages and even writes its own computer programs, all with very little prompting"It's surprised a lot of AI researchers, but also "often spews biased and toxic language" and isn't always convincing. It's a univers…

24/12/2020
Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

China’s Artificial Intelligence Surveillance State Goes Global - The Atlantic
www.theatlantic.com
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Xi Jinping is using artificial intelligence to enhance his government’s totalitarian control... exporting ... to regimes around the globe... all-seeing digital system of social control... precog algorithms that identify potential dissenters in real time ... every person ... identified, instantly, by AI matching them to an ocean of personal data..…

AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

The most important technology critic in the world was tired of knowledge based on clicks. So he built an antidote - The Correspondent
thecorrespondent.com
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The Syllabus collects the best articles, podcasts and videos about the political, economic and social consequences of the coronavirus pandemic on a daily basis...world’s foremost technology critic... scans 100 pages per minute, 12 books in an hour, 100 in one day... can determine the relevance of every book in the world... all information and know…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

To See the Future of Disinformation, You Build Robo-Trolls
www.wired.com

AI-powered software ... could soon be weaponized for online disinformation... Although the output can be nonsensical... has also shown moments of unnerving clarity... far better-written than right-wing text we have analyzed as scholars... reliably generate tweets on political topics favored by the disinformation group, complete with hashtags... Mu…

26/11/2019
Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
whatsnewinpublishing.com
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Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation…
medium.com
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Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …

Disinformation Wars – Foreign Policy – Medium
medium.com
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The EU’s measures are still designed to target the disinformation of yesterday rather than that of tomorrow... should focus on the coming wave of disruptive technologies... four emerging threats in particular: the democratization of artificial intelligence, the evolution of social networks, the rise of decentralized applications, and the “back en…

Could New York City's AI Transparency Bill Be a Model for the Country?
www.govtech.com
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algorithmic accountability bill... a task force that will monitor the fairness and validity of algorithms used by municipal agencies... include groups and individuals that are affected by algorithms, technology ethicists, city department heads using AI, technology companies as well as legal experts... law enforcement and ... technology companies…

26/02/2018
He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
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“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

I trained fake news detection AI with >95% accuracy, and almost went crazy
towardsdatascience.com
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We made a fake news detector with above a 95% accuracy (on a validation set) that uses machine learning and Natural Language Processing that you can download here. In the real world, the accuracy might be lower... we decided to just try and scrape domains that were known fake, real, satire, etc. and see if we could build a data set quickly... Th…

Beyond the Rhetoric of Algorithmic Solutionism
points.datasociety.net
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algorithmic systems don’t simply cost money to implement. They cost money to maintain. They cost money to audit. They cost money to evolve ... divert taxpayer money from direct services, to lining the pockets of for-profit entities under the illusion of helping people....a diversion of liability ... those in powerful positions blame the algorithms…

What we talk about when we talk about fair AI – BBC News Labs – Medium
medium.com
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Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…

Are you fluent in AI?
www.niemanlab.org

Reuters designed a social monitoring tool, the Reuters News Tracer, which can identify events that are breaking on Twitter, analyzing millions of tweets with almost 80 percent accuracy.

20/12/2017
Listen & Learn: how to absorb podcast knowledge (Top3Pods, September 2017)
mathewlowry.myhub.ai

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

When Not to Trust the Algorithm
hbr.org
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I was particularly ashamed of the way that the AAA ratings, which were in some sense a mathematical promise of safety, had been actually just lies, mathematical lies... like a weaponized mathematics ... actually people don’t want to know what their actual risk ... mathematics ... was being used ... so that people could go on doing essentially corr…

18/09/2017
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