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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Learn From These Bugs. Don't Let Social Media Zombify You
www.wired.com
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Scroll, scroll, scroll... it’s got a name: zombie scrolling syndrome... Consider parasites... some have the power of mind control. Or... zombification... the jewel wasp... grabs a cockroach twice her size... injecting nonlethal venom... dopamine... alters the roach’s behavior... cleaning itself instead of running for its life...zombifying parasite…

Don’t #DeleteFacebook. Take back control with digital minimalism
medium.com
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To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission

The Day the Algorithm Died – NewCo Shift
shift.newco.co
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When in doubt, blame the robots. Facebook ... has proposed a familiar solution: f the algorithm has failed, let’s just build a better algorithm.... the focus on the software misses the point ... the Internet has failed as a public forum.... Perhaps we wouldn’t still be defending this failed experiment if it wasn’t so stunningly profitable... highl…

The Rise of the Like Economy - The Ringer
www.theringer.com
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uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …

Former Facebook executive: social media is ripping society apart | Technology | The Guardian
www.theguardian.com
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The short-term, dopamine-driven feedback loops that we have created are destroying how society works....exploit[s] a vulnerability in human psychology” by creating a “social-validation feedback loop”... you don’t realize it, but you are being programmed

What if you can’t quit social media, because you’re career does depend on it? (Topics, Nov 22)
mathewlowry.myhub.ai

Today I have just one Topic: Quit Social Media. Your Career May Depend on It. This advice, from Professor Cal Newport in the New York Times, may seem counter-intuitive. Which is exactly the point.

Technology's Mindfulness Racket
newrepublic.com
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disconnectionists don’t seem to have a robust political plan for addressing their concerns; it’s all about small-scale individual action. “Individuals unplugging is not actually an answer to the biggest technological problems... We must subject social media to the kind of scrutiny that has been applied to the design of gambling machines in Las Veg…

A compulsive audience and a complicit news media - Columbia Journalism Review
www.cjr.org
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as news outlets tailor their content to addictive platforms to pump up traffic, the distinction between consuming journalism and being wedded to “emails, constant notifications, and social media” is increasingly meaningless... if we are what and how we read, then our thinking will mirror the scattered and shallow tendencies of Web browsing.... …

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

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