Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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More services: start with Communication strategy.
Relevant resources
youarenotsosmart.com
political scientist Lilliana Mason ... new book, Uncivil Agreement ... we actually agree about most things... “our conflicts are over who we think we are, rather than reasoned differences of opinion... Our opinions can be very fluid... if we wanted to come to a compromise we could, if there were not these pesky identities in the way... we disagree…
mathewlowry.myhub.ai
Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.
Think
social media,
psychology,
persuasion,
cognitive,
backfire effect,
filter bubble,
brexit,
polarization,
europa,
disinformation,
dissonance,
eurosceptics,
yanss
mathewlowry.myhub.ai
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
Think
psychology,
cognitive,
backfire effect,
filter bubble,
identity,
science communication,
newsletter,
yanss