Overview: Content Creation & Marketing

After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed... But which format drives more engagement within the Instagram Feed? ... vertical video!... organic DIY videos outperformed polished vide…

On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

I finally vlogged my first event. Some first impressions.

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…

"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…

Here's a conundrum for you. And a probably quite dangerous post for me.

Good insights on combining editorial, programming and visual experts from NPR: "The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy — something we’re so great at on the radio. It’s hard to make people care with a chart. Pictures were the obvious missing piec…

Good perspectives on the limits of audiovisual content re-use: "editor-in-chief of NowThis News ... stressed the need for publishers to create content on a platform-by-platform approach ... bearing in mind the wider context of how content is shared on different networks." In reality, this is no different from text content re-use. You don't necess…

"On SlideShare you can upload your presentation and if it gets popular, it can be viewed by millions of people. If you know how to make the presentation, you can not only get traffic to your site, but you can also improve your rankings with Google, expand your followship on sites such as Twitter, Facebook, LinkedIn, Pinterest, etc., attract more s…

"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…