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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

ColaMailer agent
github.com

A LangChain agent that:Asks what you are selling (powered by GPT-4)Conducts research on your prospect (via Google)Crafts an email (using GPT-4)Sends it (via Zapier)Using 42 lines of code.

24/04/2023
About Ghost - The Open Source Publishing Platform
ghost.org
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"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

WriteFreely
writefreely.org
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Reach outside your own site with federation via ActivityPub. WriteFreely lets anyone on Mastodon, Pleroma, or any ActivityPub-enabled service follow your blog, bookmark your posts, and share them with their followers. See how it works.

Thread Helper
threadhelper.com
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"A serendipity engine on the Twitter sidebar".A "second brain" provides easy access to all the resources you've ever Liked or ideas you've ever Thought. @ExGenesis' Threadhelper brings a subset of this (just Tweets) right into the twitter UX - it looks brilliant.Check out the video: https://www.youtube.com/watch?…

'Audience canvas': create an audience-first strategy | Media news
www.journalism.co.uk
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the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business…

Want to Start a Collaborative Journalism Project? We’re Building Tools to Help. — ProPublica
www.propublica.org
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open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…

IBM Watson Analytics for Social Media
www.ibm.com

guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or …

27/03/2017
ThinkUp - Super powers for your social networks
www.thinkup.com
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ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

Coral Project
coralproject.net
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We are creating open-source tools and resources for publishers of all sizes to build better communities around their journalism. We also collect, support, and share practices, tools, and studies to improve communities on the web. All of our tools are open source and free... small, flexible tools that plug into each other and also work with exist…

Litmus Newsletter
pages.litmus.com
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nice enewsletter design from litmus

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM...
www.jonloomer.com
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Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital

The Complete Guide to New Twitter Polls
medium.com
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With the release of its new Polls feature... you can now create super-simple polls directly on Twitter with just the click or a button or a tap on your phone... the ins and outs of Twitter polls, how to set them up, and nine engaging ways you can use polls today. - The Complete Guide to New Twitter Polls: What They Are, How They Work and 9 …

Pablo 2.0: Create Social Media Images, Perfect for Everywhere
blog.bufferapp.com
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on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. - Pablo 2.0: Create Social Media Images, Perfect for Everywhere

17/10/2015
5 outstanding Instagram analytics tools
m.prdaily.com

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: - 5 outstanding Instagram analytics tools | Articles | Home

23 Tools and Resources to Create Images for Social Media
medium.com
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At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

10/09/2015
How to Send a Ton of Personal-Looking Emails
blog.growth.supply

Here’s the trick I figured out to send a ton of personal emails automatically. - How to Send a Ton of Personal-Looking Emails Automatically — STARTUPS + WANDERLUST + LIFE HACKING — Medium

07/09/2015
Buffer's Image Creation Tool
thenextweb.com
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"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo

Open source meme generators
medium.com
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"we wanted an easy way to create and share social cards with our readers... Vox Media’s ‘meme’, an open source social card making tool. A few hours of tinkering later, and we had our own version set up with some simple functionality, along with a new name: CardKit.... a simple and easy to use tool for everyone to quickly and dynamically create im…

9 Time Saving Writing Tools for Content Marketers
www.jeffbullas.com
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Of them all, I particularly like the look of Write Or Die, Wridea & StayFocused, which possibly says more about me than my 5 latest blog posts combined: "These tools will not only provide you with a way to write down your ideas whenever they hit you, but will also enable you to organize your time better and start writing more content through a re…

BuzzSumo: Find the Most Shared Content and Key Influencers
buzzsumo.com
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"Analyze what content performs best for any topic or competitor Find the key influencers to promote your content "

Checking out Meshfire
getprismatic.com
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No fremium model - minimum price $19/m - but it looks worth it: "Meshfire turns Twitter into a dashboard of tasks... The tasks can be to reply to different tweets, or to block someone or follow someone. Every twitter account is a mission inside Meshfire, and every mission has a goal. You define the mission ... a virtual assistant inside Meshfire…

Identifying Influential Bloggers
www.jeffbullas.com
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"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

Google Drive: the tip I didn't know
mashable.com
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"When someone sends you any attachment via email, you can save it straight to your Drive. Hover over the attachment and you'll see the Drive icon. Click on it and place it where you like. " - 8 Things You Didn't Know You Could Do With Google Drive

Hashtagify.me - Search And Find The Best Twitter Hashtags - Free
hashtagify.me
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Have you found the best hashtags to reach your audience? If you have, you should consider starting to gather in-depth intelligence about them. To get the latest trending hashtags related to #hashtags, updated daily and based on a full sampling of tweets, check out our professional hashtags analytics solution CyBranding Hashtag Intelligence. - See …

09/05/2014
ScribbleLive vs Twitter - Discuss
stevebuttry.wordpress.com
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"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…

Checking out Tackk this evening
tackk.com
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Yet another tool. Sigh. Apparently: "Tackk allows anyone, to create anything, and share it anywhere. There is no software to download, no login required, nothing to join + no special design or development skills needed. In fact, those who have used Tackk, literally call it "ridiculously simple." And we agree. Simply visit the Tackk home page and…

How to Use Social Media Tools to Save Time
pegfitzpatrick.com
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"Grabbing the attention and interest of online consumers can feel like a full-time job.... So what’s an author lacking infinite hours in a day to do? Incorporate automation! ... I use it to delegate low-payoff activities and focus squarely on what matters most – building relationships." - Five great tools for boosting the effectiveness of social…

17/09/2013
Trello Video: Create a Content Workflow
angelabooth.com
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"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

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