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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Double subscription rates: keep it simple, ECAS
blog.qz.com
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" If we wanted more email subscribers, we’d have to make it easier for people to subscribe." Quartz's new approach to enewslettre subscription, which has seen daily subscriber rates double since February, is like the 'Quick Subscribe' feature I always propose for online community sites: - some users may create an account to subscribe, but most wo…

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