or
or
or
&

Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

‘Belonging Is Stronger Than Facts’: The Age of Misinformation - The New York Times
www.nytimes.com
Card image

"social and psychological forces that make people prone to sharing and believing misinformation ... are on the rise" - not so much created by bad actors, but exploited by them. Why?“cognitive and memory limitations, directional motivations to defend or support some group identity or existing belief, and messages from other people and pol…

Parler Makes Play for Conservatives Mad at Facebook, Twitter - WSJ
www.wsj.com
Card image

Didn't know: "Prominent conservative donor Rebekah Mercer is among the company’s financial backers"Interesting point: one of the main reasons many are on FB/Twitter is to troll other people - will it be harder to get people to come back to an app where everyone agrees with them?

How Some Conservatives Have Switched to Parler, Rumble and Newsmax (FN)
www.nytimes.com
Card image

Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.

Domestic v. foreign disinformation: A question of timing (US2020 Disinformation news, ed. 4)
medium.com
Card image

There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.

Moral outrage in the digital age (pdf)
static1.squarespace.com

After pointing out the evolutionary reasons for moral outrage's existence - to shame & punish wrongdoers - this 2017 Nature paper describes a psychological framework (triggering stimuli -> Responses -> Outcomes) for understanding how online social networks "change the expression of moral outrage and its social consequences?&quo;…

The 2020 Election Will Be a War of Disinformation - The Atlantic
www.theatlantic.com
Card image

The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…

Opinion | The Future of Nonconformity
www.nytimes.com
Card image

marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…

Designing social platforms fit for the future
medium.com
Card image

For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
Card image

Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
Card image

In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

What lessons haven’t we learned since 2016? Lesson 1: RAGE - Stand Up Republic
standuprepublic.com
Card image

The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…

The truth behind filter bubbles: Bursting some myths | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk
Card image

echo chambers and filter bubbles are slightly different... echo chambers could be a result of filtering or ... other processes, but filter bubbles have to be the result of algorithmic filtering...people main source of news roughly equal ... online and television... TV is more likely... people over 45. People under 45 are more likely to get their n…

Using social media appears to diversify your news diet, not narrow it » Nieman Journalism Lab
www.niemanlab.org

our analysis shows that social media use is clearly associated with incidental exposure to additional sources of news ... with more politically diverse news diets... The algorithms, of course, continually change... More sources does not necessarily mean more diverse... the majority in most countries and in most groups do not use sources from a…

Beware BackFiring when Battling Bullshit
mathewlowry.myhub.ai
Card image

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

Something is breaking American politics, but it's not social media
www.vox.com
Card image

On fully eight of the nine measures, “polarization increases more for the old than the young.” If Facebook is the problem, then how come the problem is worst among those who don’t use Facebook? ... polarization is accelerating fastest among those using the internet the least... social media is important. It’s just not the whole picture... two mai…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.