Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …
mathewlowry.myhub.ai
Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.
Think
social media,
psychology,
persuasion,
cognitive,
backfire effect,
filter bubble,
brexit,
polarization,
europa,
disinformation,
dissonance,
eurosceptics,
yanss
hbr.org
arranging for others to tout your expertise before you make your case can increase the likelihood of people paying attention and acting on your advice... Despite the experience deficit, the candidate who had scored highly on the leadership potential test was rated as more likely to be a successful hire, even though they were objectively much le…