Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
mng.lincolnwdaniel.com
If you handle the marketing for your company, you will find that the below resources are either excellent starting points or perfect as-is solutions
medium.com
When people ask me how to build an audience, what they really want to know is, how do they get an audience to just come to them. You don’t. No audience just magically appears.... write up an entire profile of who your ideal customers/readers/viewers are ... go find them ... get your content in front of them
www.convinceandconvert.com
"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy
www.socialmediatoday.com
"A good social media manager doesn’t have to have experience in the subject matter; they know how to do their research, build personas, adapt and be creative... Not understanding target demographics is like playing darts without a bull’s eye." - The Psychology That Informs Social Media | Social Media Today
www.cmswire.com
"Ektron does this as well, but with version 9, it has also baked in more native marketing functions like allowing for personas to be created based on attributes in a CRM or marketing automation system. What will a site look like to a current customer versus a partner, or a first time visitor versus someone who's closer to being ready to buy? Build…
www.steamfeed.com
"Persona research is a science in itself, where the basic idea is identifying your audience. It is unavoidable to have a clean understanding of the audience's requirement, the discovery process, their knowledge and their interests in order to deliver appealing content, ultimately helping in your conversion process. This post focuses on how to c…