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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
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In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

Vanquish the Virus? Australia and New Zealand Aim to Show the Way - The New York Times
www.nytimes.com
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a conservative leader in Australia and a progressive prime minister in New Zealand are ... converging toward an extraordinary goal: completely eliminating the virus from their island nations... succeeding with throwback democracy... partisanship recedes, experts lead, and quiet coordination matters more than firing up the base...the public initial…

Navigating the ‘infodemic’: how people in six countries access and rate news and information about coronavirus
reutersinstitute.politics.ox.ac.uk
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people with low levels of formal education are much less likely to ... rely on news organisations ... more likely to rely on social media and messaging ... Argentina, South Korea, Spain, and the US, young people are much more likely to rely on social media... Germany, the UK, and the US, to rely on messaging applications groups...very high numbers…

Coronavirus Crisis: Case against Lockdown Absurd | National Review
www.nationalreview.com

irony ... the more successful lockdowns are in squelching the disease, the more vulnerable they will be to attack as unnecessary in the first place... They cite an estimate that the current outbreak will kill 68,000 Americans... about 60,000 people died of the flu in 2017-18. For this, they thunder, we’ve imposed huge economic and social costs on …

Poll: Democrats are more worried about the coronavirus than Republicans - Vox
www.vox.com
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68 percent of Democrats are worried that someone in their family could catch the virus, while just 40 percent of Republicans and 45 percent of independents share that concern.... Nearly 80 percent of Democrats believe the worst is yet to come, but just 40 percent of Republicans and 57 percent of independents believe that...The partisan disconnect …

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