At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).
I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
Today I have just one Topic: Quit Social Media. Your Career May Depend on It. This advice, from Professor Cal Newport in the New York Times, may seem counter-intuitive. Which is exactly the point.
This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.
bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.
In which I studiously avoid curating anything about 2016 or David Bowie.
In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me
My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.
I'm launching a enewsletter to ensure I absorb something from the social media firehose.
Last week’s edition included 13 links across 3 topics. This week I go the ‘Special Edition’ route and focus on one topic: Medium.
The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media
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