Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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More services: start with Communication strategy.
Relevant resources
www.inc.com
Bezos and his team ... removed PowerPoint ... Instead, they distribute six-page narrative-based memos, that all attendees read in silence at the start of each meeting... "Reports should be distributed, presentations should be presented." ... if a report primarily conveys information, then stories produce an experience... facts and stories can be …
medium.com
For every man-made crisis event... we found evidence of alternative narratives, often shared by some of the same accounts and connected to some of the same online sites. These rumors had different “signatures” from other types of rumors... rose more slowly, and then they lingered, ebbing and flowing ... sustained participation by a set group of Tw…
Like
social media,
narratives,
news,
backfire effect,
bot,
conspiracy,
disinformation,
media literacy