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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

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More services: start with Communication strategy.

Relevant resources

Building collective intelligence from social knowledge graphs
mathewlowry.medium.com
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Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.

Obsidian, Roam, and the rise of Integrated Thinking Environments
austingovella.medium.com

Covers "a new class of apps called “Integrated Thinking Environments (ITEs)”... [and] NOTE framework, used to describe the specific feature sets ITEs provide... examples and some future directions".The term ITE riffs off "Integrated Development Environments... provide developers a comprehensive set of tools ... a kind of augmented c…

12/05/2022
Why it’s hard to get started with Obsidian | Medium
austingovella.medium.com
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Really good but short piece on how most "Note-taking apps have ways they want you to work, a grain you should follow. Except Obsidian... an Integrated Development Environment (IDE) for text files ... [not] a note-taking app... an integrated thinking environment. ".Hence you have to set it up to support the way you want to work, rather …

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Marketing Beyond Cookies cartoon
marketoonist.com
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A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?Others par…

Post-Alpha Feature: AI-supported MyHub authoring toolkit
mathewlowry.myhub.ai
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An innovative writing toolkit will further extend the productivity tools offered to MyHub editors.

Blogging on Platforms and on MyHub.ai: 3 options
mathewlowry.myhub.ai
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Should you blog on dedicated blogging platforms like Medium, or on your Hub? It's not an either/or.

Designing social platforms fit for the future
medium.com
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For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

Integrating Zettelkasten Pages into MyHub.ai
medium.com
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I needed to review everything I had ever Hubbed relevant to surveillance capitalism, polarisation, social media and society... As I cast around for something interesting to say, I realised a MyHub.ai Service Page could help organise and clarify my thoughts: I would use it to create a Zettelkasten Permanent Note...While not a blog post, it is defin…

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

A return to blogs (finally? sort of?) » Nieman Journalism Lab
www.niemanlab.org
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the next generation of blogs will be shaped around the habits and conventions of today’s internet... so much communication takes place backstage, in group chats and on Slack, I’d expect new blogs to step in the same ambiguous territory as newsletters ... not everyone is looking, but privacy is neither airtight nor expected...escape hatches from th…

17/01/2020
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