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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
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In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

There may be an antidote to politically motivated reasoning. And it’s wonderfully simple. - Vox
www.vox.com
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While we would like to believe we can persuade people ... with evidence, studies show the other side is likely to become even more deeply entrenched in its view in the face of more information... “politically motivated reasoning,”... people use their minds to protect the groups to which they belong from grappling with uncomfortable truths. The mot…

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