Overview: Content Creation & Marketing

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…

some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the Web.... proxy metrics such as shares and likes have proved inadequate as well...

Below are some basic marketing test ideas across all nineteen traction channels. These tests are designed for businesses trying to get to product/market fit, either preparing for a successful launch or post-launch, but may be useful for any business... middle ring tests and should cost less than a thousand dollars and take less than one month o…

Daily I now see posts published authors on LinkedIn that praise the value of finding out your "SSI". . .. while at the same time gently but not so quietly promoting what their score is... I believe the "one percenters" tag is entirely relative since each of have a completely different network from anyone else in the world. - Did LinkedIn go …

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…

An article aimed at companies, so just substitute "government communicators" for "corporate marketers", and "citizens" for "consumers", as you read: "Technology changes fast ... but consumer behavior changes more slowly. As a result, people tend to overhype new technologies and misallocate resources, especially marketers. "posts from top brands …

"reach is an easy-to-see vanity metric and not what you should be focusing on.... Facebook Insights provides some handy numbers, but the most useful ones are somewhat hidden." - 6 tips on Facebook analytics and going beyond...

"Considering these difficulties it is, at best, disingenuous and at worst, fraudulent to claim that findings of such social media analyses are what “people think” " - Representation and the true value of social media data in an election | Gareth Ham | LinkedIn

"Here’s a brief summary of a few questions we like to ask ourselves when testing. - Which one thing will you be testing? - What metric will be my best measurement of success? - Do I have enough data to assume this result will be true and repeatable for everyone?" Provides 10 top tests for Twitter, Facebook, LinkedIn and G+.

Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…

Before you obsess over your next analytics report, read the recent article by Ev Williams (Twitter and Medium cofounder) on measuring what matters.

"One byproduct of all the recent articles about the growth of email newsletter that aim to “cut through the daily clutter” is an amazing amount of clutter about email newsletters. Here’s what you need to know today." Actually it's really just a bunch of stats, but this can be helpful when setting targets. - Email Newsletter Success Metrics: What…

Sonar Solo allows you to search any topic to find trends and influencers about any subject, in real time. Sonar Solo visualizes what’s on people's minds right now, by combining data mining, trend intelligence and advanced sentiment analysis on the world's social media chatter.

oor-er, they animated it. That makes it better.

"The rise of content marketing, despite well-publicised scepticism, continues — as illustrated by a new report ... - almost two out of five marketers (38%) still question whether content marketing can deliver measurable ROI. - 70% believe that content marketing helps drive sales leads more effectively. The metrics that are being used suggest a …