Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
doctorow.medium.com
Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being …
Like
social media,
regulation,
facebook,
eu,
twitter,
surveillance,
interoperability,
fediverse,
cory doctorow
www.cjr.org
In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…
Like
social media,
media,
filter bubble,
publicsphere,
wikipedia,
open web,
radio,
disinformation,
indieweb,
interoperability