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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

The Age of Social Media Is Ending
www.theatlantic.com
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"It’s never felt more plausible that the age of social media might end—and soon."Provocative article, looking at the past 20 years as social networking evolved into social media - as I put it back in 2016, the evolution from social media (social as adjective) to social media, where the emphasis is on the noun."A social network is an…

The Death of Instagram Influencer Lee MacMillan Shows that Social Media Needs to Stop
medium.com
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Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
medium.com
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vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed... But which format drives more engagement within the Instagram Feed? ... vertical video!... organic DIY videos outperformed polished vide…

The Complete Guide to Instagram Marketing
stories.buffer.com
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How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?These are all questions we’d love to help you answer in this guide.

ThinkUp - Super powers for your social networks
www.thinkup.com
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ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

Distributed news: Inside Fusion's social storytelling team | Media news
www.journalism.co.uk
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The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

Instagram’s Latest Platform Tweak is a Big Deal
medium.com
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While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…

How to tell powerful narratives on Instagram
niemanstoryboard.org
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the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

Why Instagram Captions Are the New Blogging
nymag.com
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People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

How to Tell Stories With Facebook and Instagram Carousel Ads
www.socialmediaexaminer.com
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While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner

5 outstanding Instagram analytics tools
m.prdaily.com

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: - 5 outstanding Instagram analytics tools | Articles | Home

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