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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

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"more than 200 studies that show the positive effect of writing on mental health... but researchers don’t completely agree on why or how".One idea: "safe, confidential way to disclose emotions that were previously bottled up". But "recent studies show an increase in self-awareness ... could be the key". Turn your att…

What We Want Doesn’t Always Make Us Happy
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Much of modern economic theory is based around a simple idea: Human beings maximize utility... To an economist, utility simply means how much people want something... tend to assume that utility is good... But what if the things people desire don’t bring them happiness?...People seem to reliably seek out a few things that make them unhappy... peop…

If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018
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“If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018. Particularly if you’re under 35."It’s early January, and so time to add to the slew of “What you should do in 2018” posts sloshing around the Net.

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