Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
praxis.fortelabs.co
The key to Inbox Zero... “touch each email only once.”... only a well-designed underlying system can make such elegant action possible.... your annotated checklist for One-Touch Inbox Zero, in 5 EASY STEPS!...The main problem with how people use email is that they use it for everything.... Every other function is much more effectively handled by o…
medium.com
This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.
mathewlowry.myhub.ai
I'm launching a enewsletter to ensure I absorb something from the social media firehose.
www.linkedin.com
Latest post on my shiny new LinkedIn blog. Read it, and resolve to stand out of the herd ;)
mathewlowry.myhub.ai
With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.
angelabooth.com
"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"