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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Andrew Sullivan: See You Next Friday
nymag.com
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my last column in this space is not about “cancel culture.” Well, almost... The quality of my work does not appear to be the problem... A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me ... orthodoxy in mainstream media, that any writer not actively committed to critical theory in …

Opinion | The Future of Nonconformity
www.nytimes.com
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marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…

Losing my religion
mathewlowry.myhub.ai
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Brexit, as experienced by a British-Australian comms guy in Brussels.

Marketing, groupthink & blind spots
www.digitaltonto.com
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@digitaltonto on "Cargo Cult Marketers", who - despite the complexity of modern marketing - "offer a false solution ... a simple formula that explains everything." Greg goes into the psychology of this particular breed of marketers with great insight, charting how they come up with and fall in love with their own idea and then, subconsciously, on…

What "The Filter Bubble" means for the Brussels Bubble
mathewlowry.myhub.ai

"The Filter Bubble", by MoveOn.org foreign policy director Eli Pariser, shows that the forces creating the Brussels Bubble are about to be reinforced by technology, operated invisibly - and with impunity - by a handful of companies.

Oh, so it's the media's fault noone likes the EU ...
mathewlowry.myhub.ai

Next week will see yet another physical meeting in Brussels dedicated to exploring the European public space, an irony which appears permanently lost to the organisers of the neverending stream of conferences, seminars and workshops which can be only attended by Brussels Bubble Insiders, and have neither webstreaming nor any online community (Euro…

Thoughts on the European online community
mathewlowry.myhub.ai

Now and then the question arises: how can we get a transnational discourse on European topics underway, or create a European online public space? The two phrases in bold, above, both come from one of the latest posts on the topic, this time from Julien Frisch. They follow initiatives like Steffan's Bloggingportal.eu, which aggregates Euroblog…

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