Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
mathewlowry.myhub.ai
I finally vlogged my first event. Some first impressions.
twitter.com
One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.
mathewlowry.myhub.ai
An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.
www.niemanlab.org
One for @richardmedic ... "Smydra ... he wants to find a way to allow the public to benefit from all the knowledge of future news events locked up inside newsrooms.... He'd love your thoughts" - Can you turn future news events into structured data? » Nieman Journalism Lab
stevebuttry.wordpress.com
"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…