Overview: Content Creation & Marketing

Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…

"Our digital public sphere has been failing ... [but] History offers a proven template for how to build healthier public spaces."Filter Bubble author Pariser hearkens back to Walt Whitman's creation of NY's Green Park, when "New York City had no public parks ...only walled commercial pleasure gardens for those who could af…

Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…

Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"

The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…

“So I and fellow Australian-in-Brussels Richard Medic decided to ask some friends to help answer a couple of questions: How can the EU support its superheroes, without destroying their credibility in the process? And under what conditions should it even try?”

Two convergent trends are making populism a potent negative force. First, democracies have morphed into unrepresentative plutocracies that lead growing numbers of people to feel shut out and voiceless... Media ... business model is now based on social media and clicks, not facts. Clicks depend on theatrical performance, stunts, celebrity, ent…

My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.

The real story might have been that data played a more important role than social media... reports that smart campaigns used data intelligently to target the right voters with the right messages... This combination of data and social media, with more traditional campaigning techniques will surely develop still further in the next few years. …