Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Communications Strategy
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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More services: start with Communication strategy.
Relevant resources
fivethirtyeight.com
"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…
medium.com
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
Think
social media,
facebook,
journalism,
conspiracy,
polarization,
censorship,
disinformation,
newsletter,
qanon,
us2020,
domestic,
delegitimise
themarkup.org
While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…
medium.com
For every man-made crisis event... we found evidence of alternative narratives, often shared by some of the same accounts and connected to some of the same online sites. These rumors had different “signatures” from other types of rumors... rose more slowly, and then they lingered, ebbing and flowing ... sustained participation by a set group of Tw…
Like
social media,
narratives,
news,
backfire effect,
bot,
conspiracy,
disinformation,
media literacy
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Communications Strategy