Relevant Overviews
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
www.nytimes.com
the market rewards things that are rare and valuable. Social media use is decidedly not ... Any 16-year-old with a smartphone can invent a hashtag ... The idea that if you engage in enough of this low-value activity, it will somehow add up to something of high value in your career is dubious ... snake oil and flimflam... why not also expose your…