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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

Signal v Noise exits Medium – Signal v. Noise – Medium
medium.com
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Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization... With the new take, we’re also trying to bring more of a classic SvN style back to the site.…

Redesigning Waxy, 2016 edition
waxy.org
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I think Jason Kottke nailed it back in 2013...the blog died. In 2014, people will finally notice... I think they’re still worth fighting for. Ultimately, it comes down to two things: ownership and control... There’s no guarantee ... platforms will be around ... ten years from now... Here, I control my words. Nobody can shut this site down...

The New York Times Ends City Room Blog
observer.com
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The hip but not trendy City Room launched on June 14, 2007, a year when “blogs were the wave of the future.”... The difference between a blog and a news site is no longer a meaningful distinction: all news is posted as soon as it breaks and is then updated. Just think: when was the last time someone used the word “bloggy” to describe the tone o…

Blogging's endangered soul?
gigaom.com
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"blogs are ... just one specific kind of publishing format, with posts that appear in reverse chronological order.... this is a little like saying that a sonnet is just a specific way of ordering text, featuring iambic pentameter and an offset rhyming scheme. Obviously not every blog post is a poem, but there is something inherent in the practice …

The Blogpocalypse will not be televised
www.poynter.org

As if blogs were just a question of conversational tone and reverse-chronology ... "We’re going to continue to provide bloggy content with a more conversational tone ... We’re just not going to do them as much in standard reverse-chronological blogs.” " - ‘Almost half’ of the NYT’s blogs will close or merge | Poynter.

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