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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

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Relevant resources

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

The Social Network is Yesterday, The Interest Feed is Tomorrow
medium.com
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the value of curation combined with a second, algorithmic step: personalization. Fill a barrel with the best of the best. Now when I walk in, based on insights about my taste and what I’ve selected in the past, choose *for me* from the barrel. Wow! Thanks! - Why I Unfollowed You on Instagram — Medium

Nuzzel wants to bring social curation to publishers
www.niemanlab.org

an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …

SeenThis
seenthis.net
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Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

Finally decided to kick Medium’s tyres
medium.com
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Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.

Commented: Why blog?
scripting.com

"when you figure something out that's not trivial ... you're wasting it on Twitter or Facebook. ... The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then you should share it on your blog. …

18/03/2014
EU blogging by the numbers: 317k+ posts, 21 languages
mathewlowry.myhub.ai

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

FAQAOs on BloggingPortal Rebooted
mathewlowry.myhub.ai

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

5 ways to use social media curator RebelMouse | Poynter.
www.poynter.org

"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."

RebelMouse Will Now Auto-Update Your Blog for $10 a Month
mashable.com
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If only RM also read the article you link to, auto-tagged it (auto-translating it if necessary) and provided faceted search, it'd probably provide 70-80% of a Hub. Neat tool for group efforts like bloggingportal, too.

Blogtour: The Hungarian Presidency opens up the Council (updated)
mathewlowry.myhub.ai

A few weeks before the Hungarian media storm broke late last year, the BloggingPortal editors were contacted by the (then upcoming) Hungarian Presidency team, seeking ideas for how they could cooperate with the Euroblogosphere. Being a loosely-at-best organised gang of volunteers, it took us a while to respond. To their immense credit...

Scienceblogs: an inspirationally cautionary tale for EU social media? (updated)
mathewlowry.myhub.ai

When I came to Brussels in 1991 it was as a science writer. It remained my profession for many years, so when scienceblogs.com was launched in 2006 I checked it out ... but never really had the time to follow it. Now via another (ex?)science writer, I hear news of scienceblog's sudden implosion following a tragic loss of ethical compass.

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