Probably the most common reason organisations contact me is to get help with their internal and external information architecture.
I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:
The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.
I can then work with them to deliver it, or assemble a team and manage the site build for you.
Check out some of my firsts and best practices, or just get in touch.
More services: start with Communication strategy.
Privacy Zuckering... when “you are tricked into publicly sharing more information about yourself than you really intended to... Facebook... paid a $5 billion fine for making “deceptive claims about consumers’ ability to control the privacy of their personal data.” ... “dark patterns,” ... particularly insidious “when you’re deciding what privac…
uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …
Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…
as news outlets tailor their content to addictive platforms to pump up traffic, the distinction between consuming journalism and being wedded to “emails, constant notifications, and social media” is increasingly meaningless... if we are what and how we read, then our thinking will mirror the scattered and shallow tendencies of Web browsing.... …
I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…
blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…
In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me
Publishers may be able to get more value out of their tweets thanks to a new design change on Twitter... on the platform’s iOS or Android apps... stories will get some extra room, complete with lead art and the first few words of a story... part of the company’s plans for bringing more media into your home feed. - Twitter’s new article prev…
"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo
@baekdal explores "a complete and total blind spot in the newspaper industry ... based on a business model that used to work in the old days of media, but was as a result of scarcity." Newspapers, he argues, are "the supermarket of news ... [but] upermarkets only work when visiting the individual brands is too hard to do... But on the internet, e…
Social media 101 perhaps, but worth sharing: "So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand? ...: - Reputation – building a strong reputation online that will have visitors viewing you as a trusted, reliable source. - Engagement …
Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…
A longer version of an article I published recently in NewEurope
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