Overview: Online Architecture
Probably the most common reason organisations contact me is to get help with their internal and external information architecture.
I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:
- highly detailed sitemaps: internal intranets, external websites, knowledgebases, and the information flows between them
- mission statements for principal site chapters, features and content types
- business requirements for any revised or new features
- wireframes, allowing both you and your developers to envision how the result will look.
The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.
I can then work with them to deliver it, or assemble a team and manage the site build for you.
Check out some of my firsts and best practices, or just get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.
Think
ux,
ai,
content marketing,
bot,
internal communications,
fomo,
slack,
peakbot,
messaging,
newsletter
www.jeffbullas.com
Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint... you are bui…
medium.com
"... infographics are often taken at face value... And it is hard to fact check infographics... Fast Company republished 10 facts from Buffer. Fact checking one of the facts in that list went like this: The fact quoted an infographic -> that quoted a blog post at Huffington Post -> which in turn quoted another infographic -> which quoted a blog…
www.theguardian.com
"We are moving toward a new Internet paradigm where Google responds to questions with answers, rather than redirections to bog-pits of branded content – and marketers loathe it.... People want to read things that are relevant, interesting, and not predicated on barely veiled advertising guile. Mercifully, search engine technology is catching up. T…
moz.com
Building links to your site is a critical part of online promotion. A good article on some techniques *beyond* blogger outreach: "Here are just some of the wealth of link opportunities that are out there in almost every market: Resource pages Forums Directories Professional organizations Events Submission-based Press"…
moz.com
"There's no such thing as "perfectly optimized", but I took a stab at drawing up the mythical beast anyway: "... I first saw the "perfectly optimised page" infographic on Twitter, but discovered a much richer, larger article on Moz. In itself, this is a great use of infographics and data visualisation - the infographic stands on its and has bee…