Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.princeton.edu
free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…
medium.com
We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P
Think
policy,
k4p,
usability,
web design,
content strategy,
information architecture,
evidence-based policy
blog.prototypr.io
Mobile First should not be taken as an opportunity to over-simplify and, by the same token, Desktop First should not be taken as an opportunity to pile on complexity.
www.niemanlab.org
"Two of the biggest trends in news today: the rise of mobile and the rise of data visualization. The unfortunate reality is that they’re often in conflict. ... If you want to do better, check out MobileVis ... Ros also pulls out a set of best practices for doing visualizations for mobile. Data visualization is good. Data visualization that works …
www.journalism.co.uk
The implications for CMS and responsive design of these "three key points to consider for adaptive storytelling" are potentially huge. - Advice for 'adaptive storytelling' from the Washington Post | Media news
liquidapsive.com
Excellent tool for explaining "the difference between Adaptive, Responsive, Static and Liquid sites ..." - Liquidapsive (Liqui-dap-sive)