Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
medium.com
"Charted automatically visualizes data. Give it the link to a data file and Charted returns a beautiful, shareable visualization of that data... open-sourced and available for anyone to use at charted.co... it adjusts to any screen, automatically updates itself" - Introducing Charted - Data Lab - Medium
www.niemanlab.org
"Two of the biggest trends in news today: the rise of mobile and the rise of data visualization. The unfortunate reality is that they’re often in conflict. ... If you want to do better, check out MobileVis ... Ros also pulls out a set of best practices for doing visualizations for mobile. Data visualization is good. Data visualization that works …
knightlab.northwestern.edu
Not their star reporters. Not their politics coverage. An intern. Who never considered journalism as a career. But knew data visualisation. "On December 21 the quiz was posted and by the end of the year had become the site’s most popular piece of content for 2013." - Behind the dialect map interactive: How an intern created The New York Times’ m…
www.theguardian.com
Snowden, Snowfalled: an awesome HTML5 interactive feature.