Overview: Online Strategy

free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

discovering a filtering algorithm's existence in a curated feed influences user experience, but it remains unclear how users reason about the operation of these algorithms.... Interviews revealed 10 "folk theories' of automated curation... Users who were given a probe into the algorithm's operation via an interface ... visible …

thoughtfully designed user interfaces can make us a freer, more humane, and more just society, just as poorly designed ones seem to have made many of us less compassionate, less informed, and more antagonistic... for a case study, we only need to look ... online forum Nextdoor.com originally ... a way of fostering community through neighborhood-s…

some examples of a blended interface, bringing the best of the command line and GUI paradigms together... — notifications and quick input from the conversational side, along with a rich and intuitive experience from the GUI side... Each message has the potential to be a ,,, bite size applications like a photo carousel, media players, mini games, i…

bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

The New York Times smartphone products now have redefined Page One for the digital era. Finally, we have a model. Mobile can be harnessed to share the day’s news, and works far better to keep us informed than newsprint ever could....engagement — more minutes, now especially in mobile — drives subscription sales, retention, and the ability to incre…

Asking humans to judge each other can be a surprisingly powerful thing... But invoking a sense of being watched isn’t the only way platforms subliminally encourage social behaviour... persuasive design: if you want people to do something, don’t explain why, just show them how... If extremists seek to spread fear and shock, counterspeech might aim…

Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?

The news organisation has mostly been focusing on revamping its mobile apps, but the next step is bringing some of the learnings back to the homepage... third in a series looking at how news organisations are now approaching the homepage, after it was pronounced dead by many in 2014... our real challenge everyday is to come in and say 'ok, who…

for an actual brand, developer or publisher wondering if they should do an app or a website, I generally answer that the calculation is much simpler and less technical: Do people want to put your icon on their home screen? ... If you don't have that relationship, then all the clever things ... are irrelevant and your strategy should focus on the w…

Think of an interaction as a conversation between your product and your user... if the conversation is boring, your user will eventually leave ... Without interactions, there wouldn’t be any delight in the experience. - The 5 Pillars of Interaction Design — Medium

This software is a clever mix between Sketch, Keynote, Flash and After Effect (plus some bonus features specifically for interactive prototypes)... Easily creating tap transitions from one screen to another is, to me, the core of the software. - Principle : the prototyping tool you’ve got to try — STARTUPS + WANDERLUST + LIFE HACKING — Medium

"Innovation is exploding in every direction. With all of these “smart” things — smart cars, smart phones, smart watches, smart glasses — it’s a designer’s job to figure out the best way to deliver content in such a vastly connected world. The projects you’re working on at this very moment will be interacted with on devices that didn’t exist wh…

" Top tasks are the small set of tasks ... that matter most to your customers. Make these tasks work well, and you’ll be on the right track. Get them wrong, and chances are you’ll lose the customer. Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny ta…

"From the responsive layouts to the improved APIs ... we’ve reimagined every aspect of the WIRED experience... I want to walk you through our thinking on the new site—to tell you about the technology and design innovations that make this iteration of WIRED possible. We settled on a card-based motif for both its flexibility and configurability..…

"an inspiring design experiment... Earth: A Primer, a new interactive book for the iPad... instead of simply telling you about geological processes, it actually lets you control them. Each topic’s page pairs text and a simulation... Like a deity in training, you can sculpt mountains, summon rain storms, and move tectonic plates with your fingertip…